Coolix Joins the Intango AdTech Accelerator to Create Interactive and Shoppable Videos
We are happy to announce that Coolix has been accepted to the Intango AdTech Accelerator with a mission to build the most powerful and easy to use SaaS platform, turning video viewers into buyers.
You might be familiar with Coolix, as they won the AdTech startup competition we held at the Intango offices a few months ago.
Here are a few examples of interactive videos done by Coolix:
Additional live case studies can be found here.
What is Coolix?
Like many great solutions, Coolix was born from the frustrations of today’s viewers that expected content to be dynamic.
Today, Coolix is responsible for enhancing the video experience for millions of viewers for some of the top brands & agencies.
For more information visit their website.
Why Did We Choose Them?
“We see interactive video as an important component of any marketing advertising mix, and certainly as the future of video advertising. There is a growing demand for videos that not only display content, but also engage and convert users” explained Eran Savir, head of Intango’s AdTech Accelerator program. “Coolix has developed an easy to use SaaS platform that allows SMBs, advertisers, and publishers transform standard videos into an interactive experience that converts viewers into buyers, while measuring users’ interactions and offering video analytics”.
“The partnership with Intango feels like the natural next step for us” added Coolix’s Co-founder and CEO Elyakim Drori. “We believe that we can grow much faster when we join forces with an established company that operates in the same industry as us, thus allowing us to access their customers and partners while utilizing their existing resources. We feel that this is the perfect working environment for us to grow our business.”
If you’re a great team, building an awesome product, please get in touch with us at: acc at intango dot com
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