Author: intango

Measuring the Success of Account-Based Marketing Programs It is generally true, in the world of account-based marketing programs, that the metrics that are most valuable are those that can be…

Intango’s Co-Founder and CMO, Felix Leshno, will address The Israel Mobile Summit, to be held in Tel Aviv on June 14th. Leshno will speak on a panel focusing on the…

How We Used the Flat Management Method to Make Our Startup a Company Worth Millions By: Yefi Gureni, Co-Founder and CEO, Intango The first lesson that I had in “flat…

How do you attract and sell to millennials and create brand loyalty? The millennial generation (18-34 year olds) a population of 83 million people, is a force to be reckoned with….

With the development and widespread adoption of social media and mobile technologies, marketing relationships have changed. Brands still want to influence consumers and build their trust — but consumers are…

Customer-centric marketing is the way of the future. If we want to be successful in this new landscape, we must focus more intently on putting the customer’s experience first. It is…

When Nike does something, it does it big.  This year  the company is significantly accelerating its digital strategy, and doing it differently. So where’s the change and what makes it unique? Here’s a short…

Maximizing Campaigns & Optimizing Your Budget We’d all like our marketing campaigns to be maximally successful, increasing profitability by using every dollar effectively. While using programmatic technology to place ads…

It’s the hottest trend in website traffic—the key to profitable remarketing. You can consistently improve your ROI by segmenting your traffic and identifying its most profitable chunks. Then, you can…