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 It used to be that if your brand didn’t have a huge marketing budget and a full staff of advertising experts, you’d be lost in the crowd. Today the marketplace…

By Felix Leshno | Intango Co-Founder & CMO For some reason I see too many publishers that think their visitors are brain dead zombies that will click on every ad…

Artificial intelligence is powering direct and personalized interactions with customers. This isn’t something any of us can afford to ignore! Here are some of the ways you can start to…

Measuring the Success of Account-Based Marketing Programs It is generally true, in the world of account-based marketing programs, that the metrics that are most valuable are those that can be…

How do you attract and sell to millennials and create brand loyalty? The millennial generation (18-34 year olds) a population of 83 million people, is a force to be reckoned with….

Customer-centric marketing is the way of the future. If we want to be successful in this new landscape, we must focus more intently on putting the customer’s experience first. It is…

When Nike does something, it does it big.  This year  the company is significantly accelerating its digital strategy, and doing it differently. So where’s the change and what makes it unique? Here’s a short…

Maximizing Campaigns & Optimizing Your Budget We’d all like our marketing campaigns to be maximally successful, increasing profitability by using every dollar effectively. While using programmatic technology to place ads…

It’s the hottest trend in website traffic—the key to profitable remarketing. You can consistently improve your ROI by segmenting your traffic and identifying its most profitable chunks. Then, you can…