Advertisers

Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? Check…

Would you like to double your conversion rates? Before you categorically deny this as a real option, check out remarketing.   According to recent studies, over 90% of marketers found…

While it’s not news to anyone that—overwhelmingly, if not consistently—men and women think differently, the broad economic impact of considering women’s decision-making choices and shopping habits should be more seriously…

Three Copywriting Formulas  For Landing Page   Copywriting formulas are easy to find and have been around for ages – since there have been ads there have been formulas to…

From Segmentation to Personalization – Taking the Extra Mile  If you are frustrated by the results of your marketing campaigns, perhaps you are focusing too much on HOW to reach people—and…

Digital advertising is growing and maturing in response to fast-changing technologies, creating new opportunities that increase marketing ROI. Here are some of the hottest approaches to digital advertising today—as well…