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Maximizing Campaigns & Optimizing Your Budget We’d all like our marketing campaigns to be maximally successful, increasing profitability by using every dollar effectively. While using programmatic technology to place ads…

It’s the hottest trend in website traffic—the key to profitable remarketing. You can consistently improve your ROI by segmenting your traffic and identifying its most profitable chunks. Then, you can…

Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? Check…

What can a sales team do to survive in a thriving digital economy? The traditional sales strategy no longer applies to a retail environment that’s so blatantly dominated by digital…

Do you spend a lot of time developing new marketing materials? According to a 2015 Marketing Profs article, two million new blog posts are posted online each day. That’s stiff…

Would you like to double your conversion rates? Before you categorically deny this as a real option, check out remarketing.   According to recent studies, over 90% of marketers found…

According to the Federal Trade Commission’s recent policy  native ads should be labeled and formatted, so that they clearly look like ads, and readers do not mistake ads for content….

Harness Video Power and Grow Your Business! According to recent surveys, over 80% of marketers say that video marketing has had a positive impact on their business. If you think…

A good landing page can mean big money for you and your company. Often, the best way to gauge what works and what doesn’t is to A/B test two or…