Author: intango

Video is pretty incredible. I don’t think there’s any other medium that has so much power to engage an audience and tell a story. I can say from my own…

  Last December, the Advertising Bureau (IAB) found that online advertising fraud now costs advertisers $8.2 billion per year. Chances are some of those dollars were yours. It’s up to…

Dana Faierman | Senior Account Manager | SelfAdvertiser.com | Conferences are great. You take a whole bunch of experts, innovators and trailblazers, put them in one place and let them…

What will the digital advertising map look like this year? In honor of the New Year, the co-founder & CEO of Intango, Yefi Gureni, shares his insights about what we should anticipate in the global…

We’ve lived through a pocket-sized revolution in the past few years: our collective decision to take the internet with us everywhere we go, in the form of smartphones. There’s been…

  If you’ve already resolved basic usability issues and built a campaign according to marketing fundamentals, and yet your conversion rate is still far from your goals, chances are something…

What makes some websites extremely popular while others – which look basically the same to the casual eye – are barely visited? Organic ranking is far from an exact science….

  Digital advertising rules nearly all growth, especially with the rise in mobile and programmatic, and it’s leaving many traditional media agencies on unsteady footing. Swim or sink should be…

What does the future of digital marketing look like? Is it all about mobile, messaging apps, conversational marketing or what? Yes, definitely. And no, not really. We can look at…